Created a professional service website for Wedwill, a specialized wedding video editing company targeting videographers and agencies. Designed a modern, trust-building layout with clear pricing (per-project & monthly subscriptions), detailed service breakdowns, portfolio gallery of highlight films and full edits, client testimonials, Frame.io-style revision workflow highlights, and strong booking CTAs to help clients scale their businesses effortlessly. ------ Design Process: The goal was to create a trustworthy, conversion-focused website for Wedwill, a professional wedding video editing service aimed at busy videographers and studios. The design emphasizes reliability, time-saving benefits, and emotional storytelling while making booking effortless. 1. Research & Strategy — Analyzed target audience pain points (tight deadlines, editing workload) and reviewed creative service websites to define clear messaging around “film more, edit less.” 2. Content Structure & Wireframing — Logical site flow: hero offer, services & pricing, portfolio, testimonials, how it works, and strong CTAs for consultations and plans. 3. Visual & Brand Design — Modern, professional aesthetic with ample whitespace, bold yet readable typography, and subtle emotional cues through imagery and icons. 4. User Experience & Conversion Focus — Intuitive navigation, clear pricing comparison, revision workflow highlights (Frame.io integration), and mobile-optimized booking paths. 5. Testing & Refinement — Iterated based on feedback to balance premium feel with approachability, adding trust signals like guarantees and client stories. Tools Used: • Design: Figma (full UI/UX design, wireframes, interactive prototypes) • Development: Webflow (custom responsive website with smooth animations and clean code) • Additional: Frame.io references for revision workflow visuals, Canva or Photoshop for supporting graphics, Google Tag Manager integration The website effectively positions Wedwill as a dependable editing partner, helping videographers grow their business with confidence.